Tag Archives: Minimalistic

the three.

To pick three of my own favorite designs is a difficult choice to make, not because I have a lot of favorites, but quite the opposite. I’m a pretty harsh critic when it comes to my own creations, this is even true with my photography, so picking three for this post was quite difficult. My first choice was the lowercase “h” I created for my font (H is for Hoax), my favorite part of the h is the details, specifically the ascender and head serif, I’d like to believe that we’re seeing “inside”, like an x-ray.

The second design I chose to show is a poster design that I’m still working on, the title (a work in progress) is “Fall of Reach”, its a tribute to the videogame Halo. I like the simplicity of it and the focus on the center of the poster, it could possibly make the viewer contemplate what they’re looking at and that’s usually a good thing.

The third and final design is also a poster, done for a course in university, we had various choices of posters to design, I chose to create a fictional movie poster based on Year Zero, the Nine Inch Nails album. I had decided from the start to take my own photo for the background and I think that’s why I have a soft spot for this poster.

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Experimental Jetset & Helvetica

I <3 Helvetica

After watching the documentary movie Helvetica I felt a strange feeling of joy. How can a whole documentary revolving around a font make me feel joy? Then I came to the realization that I love Helvetica. Even before watching the movie, Helvetica was one of the few fonts that I constantly used in my designs. It was interesting to hear the different opinions of various designers that I admire and respect [David Carson, Stephan Sagmeister, Wim Crouwel]  and getting introduced to designers like Michael C. Place, Neville Brody and the Experimental Jetset.

While researching these designers, I enjoyed looking at the minimalistic, type focused designs by Experimental Jetset. Experimental Jetset is a Dutch based graphic design company funded by Marieke Stolk, Danny van den Dungen and Erwin Brinker. They’re known for using Helvetica in most of their designs, which are conceptual and minimalistic.

Experimental Jetset.

Pepsi, Redesigned.

via 248am.com

Its minimalistic, it has an amazing typeface, its clean and its charming how each type of drink has its own Pepsi logo. I hope more brands follow this simplistic look, its more interesting then designs filled with ornaments or vector art. Good move Pepsi.

Click Here for the other beautifully redesigned bottles.